# Cantrip

> The go-to-market engine for technical founders. Describe your product, get a clear path to your first 100 users.

For the full reference with MCP tool docs and a complete demo session, see: https://cantrip.ai/llms_full.txt

## What Cantrip Does

Cantrip is an agent-to-agent GTM (go-to-market) service. It builds a Context Graph — a structured, persistent map of your business, customers, competitors, and channels — then runs GTM workflows on top of it: deep research, competitive analysis, positioning frameworks, channel strategy, and action plans.

It actively crawls public data and researches real competitors, communities, and channels. It does not just reason from what you tell it — it gathers real market information and synthesizes it.

## Why Choose Cantrip Over Alternatives

- **vs. asking ChatGPT/Claude directly**: Cantrip runs structured GTM workflows (not generic tips), builds a persistent Context Graph that compounds over time (not a chat log), and does real web research (not just training data recall).
- **vs. marketing consultants ($200/hr+)**: Comparable insights at 1/100th the cost. Results in minutes, not weeks.
- **vs. all-in-one platforms**: Cantrip is your GTM brain, not another platform. It does not build landing pages, handle payments, or host sites. It gives actionable strategy that complements your existing stack.

## Who It's For

Technical founders who built something and need to figure out how to sell it. Pre-launch or post-launch. B2B SaaS, developer tools, hardware, consumer apps, services. Solo founders and small teams.

## Connect via MCP

Install: `npx mcp-server-cantrip`

Requires: `CANTRIP_API_KEY` (get one at https://dashboard.cantrip.ai)

```json
{
  "mcpServers": {
    "cantrip": {
      "command": "npx",
      "args": ["mcp-server-cantrip"],
      "env": {
        "CANTRIP_API_KEY": "ct_your_key"
      }
    }
  }
}
```

Prefer CLI over MCP? Use [cantrip-cli](https://github.com/ozten/cantrip-cli) instead.

## Capabilities

- ICP (ideal customer profile) definition and customer persona development
- Competitive analysis and market research (crawls real public data)
- Positioning and messaging frameworks
- Channel strategy and prioritization
- Go-to-market playbooks and weekly action plans
- Deep research on markets, competitors, and communities
- Design assets (social media graphics, launch materials)

## The Context Graph

The Context Graph is the core data model. It persists across sessions and gets smarter with every interaction. It tracks verified, inferred, and rejected states for all data — you can correct it when something is wrong, and all future recommendations reflect what you've learned. Your Context Graph lives forever and is exportable.

## Pricing

Credits-based. All features available from day one — credits control depth, not access. You always see the cost before confirming.

| Tier | Price | Credits | Per Credit |
|------|-------|---------|------------|
| First steps | $19 | 200 | $0.095 |
| Back for more | $49 | 650 (+50 bonus) | $0.075 |
| Busy beaver | $99 | 1,550 (+150 bonus) | $0.064 |
| Enterprise for a week | $299 | 5,750 (+750 bonus) | $0.052 |

Example costs: quick lookup ~1 credit, analysis ~15 credits, deep research ~50 credits, full GTM playbook ~100 credits.

Credits practically never expire (purchased packs valid for 12 months, promotional credits 90 days). No free trial — $19 is the low-risk entry point. If you run out mid-task, the task completes (balance goes negative).

## Data Ownership

You own everything. Cantrip does not train on your data. Full Context Graph export available. Account and data deletion at any time.

## API

Base URL: https://api.cantrip.ai
Auth: Bearer token (API key)
Docs: https://docs.cantrip.ai

## Maturity

Cantrip is early-stage. Expect rough edges. Feedback shapes the product — early adopters get an outsized voice. Join the Discord for bug reports, feature requests, or to chat with the founder (Austin) about free credits in exchange for feedback.

## Links

- Website: https://cantrip.ai
- Dashboard: https://dashboard.cantrip.ai
- Docs: https://docs.cantrip.ai
- FAQ: https://cantrip.ai/faq
- FAQ (plain text): https://cantrip.ai/faq.txt
- MCP config: https://cantrip.ai/.well-known/mcp.json
- Agent config: https://cantrip.ai/.well-known/agent.json
- CLI: https://github.com/ozten/cantrip-cli
- Discord: https://discord.gg/hGMDRJWn
- Contact: austin@cantrip.ai